The First-ever Parlor Doughnuts Strawberry Shortcake Festival isn’t just about eating contests and live music, it’s also home to a vibrant Night Market that turns Koworx on the Island into a bustling hub of local vendors, sweet treats, and one-of-a-kind finds. On Saturday, March 14, 2026, from 5:00 PM to 10:00 PM, the festival’s vendor marketplace becomes the perfect place to shop, snack, and soak up the sweet, family-friendly energy of Venice’s newest annual tradition.
As Venice Nights celebrates all things after-dark and fun in Southwest Florida, we’re shining a light on the Night Market portion of this event. With designated booth areas, early setup for vendors, and plenty of foot traffic from the speed eating contest and live music, this is the spot to discover local artisans, grab Parlor Doughnuts merch, and enjoy the festive atmosphere under the evening lights.
What Makes the Night Market the Perfect Festival Addition
The Night Market runs from the moment vendors open to the public at 5:00 PM until the 10:00 PM wrap-up, giving attendees hours to browse while enjoying strawberry shortcake donuts, watching the contest, and dancing to The Outsiderz. Vendors get prime placement in the courtyard and surrounding areas, with golf cart assistance for unloading and early arrival recommended for the best spots.
What You’ll Find at the Night Market
Expect a mix of:
- Local artisans and crafters offering handmade goods, jewelry, and Florida-inspired souvenirs
- Food and sweet vendors complementing Parlor Doughnuts’ signature strawberry shortcake
- Parlor Doughnuts’ dedicated merch and product area—perfect for grabbing extra donuts, apparel, or gifts
- Family-friendly finds like custom treats, accessories, and small-batch goodies
With bathrooms on-site, full lighting, and the MC announcing highlights throughout the evening, the Night Market creates a lively, walkable shopping experience that keeps everyone engaged between contest rounds and music sets.
Vendor Setup & Participation Details
For vendors, the schedule is designed for smooth flow:
Vendor Timeline
- 1:00 PM – Load-in and setup begins (arrive early for best booth placement)
- 4:00 PM – All booths must be complete and ready
- 5:00 PM – Market opens to the public
Designated areas ensure easy access, and the high attendance from the eating contest and live music means excellent exposure. This is a great opportunity for local businesses to connect with the community and showcase their products in a fun, high-traffic setting.
Why the Night Market Captures the Spirit of the Strawberry Shortcake Festival
This market portion celebrates Florida’s love for strawberries while supporting local entrepreneurs. It’s more than shopping, it’s about community: families browsing together, friends grabbing treats between songs, and everyone leaving with sweet memories (and maybe a few sweet purchases).
Pro Tips for Enjoying the Night Market
- Bring cash and cards—many vendors accept both
- Arrive hungry (or ready for seconds) to sample treats alongside Parlor Doughnuts’ strawberry shortcake
- Wander between the courtyard contest area and stage for the full experience
- Shop early—popular items sell out fast during peak hours
Make the Night Market Part of Your Venice Festival Plan
Whether you’re coming for the contest, the music, or the shopping, the Night Market adds that extra layer of fun to this sweet celebration. It’s the ideal spot to support local vendors, pick up unique finds, and extend the evening with friends and family.
Questions or Vendor Interest?
Questions about vending, attending, or the full festival? Contact Paul Kaldy at 941-667-0183 or info@gbackmedia.com. Spots are filling up—don’t miss out! Click this link to Apply as a Vendor.
Follow Venice Nights for updates, vendor spotlights, and more from the Inaugural Parlor Doughnuts Strawberry Shortcake Festival. See you March 14, 2026, at Koworx Coworking Space in Venice, Florida—shop, snack, and celebrate!